tweetup is a new startup that focuses on marketing and advertising on Twitter. In fact the idea is more complex and goes beyond display ads as there is only a strategy to monetize sites that appear in a sort of timeline. In simple words, tweetup is a search engine for Twitter that integrates AdWords advertising style.

Basically way for advertisers to bid for a spot in the search results. Each time you search for tweets with certain keywords, some messages tweetup sponsored show at the top, as if any message. With the help of an algorithm will determine the relevance of a tweet to establish what appears so high in the results pages, which help maintain the relevance of the information to be displayed in this little form. These ideas were implemented by Google to make lots of money, let's see if it works the same concept applied to Twitter.

Advertisers will have 3 options for bids: impressions, for each new follower is achieved and per click. At first, advertisers bid for print only be priced at $ 0.01 USD / printing; to encourage initial investment tweetup giving $ 100 USD to the first 1000 advertisers in starting a campaign.

This is a good idea, and we may be facing a new business opportunity in Twitter, which already has a user base of several million.

Indeed, this mechanism results in a search engine to sell was implemented by GoTo, idealab a startup of who are the same as those behind the project of tweetup, so no experience in between.

Link tweetup
Vía TechCrunch