It is believed that when a person is continuously and quickly shown a subliminal message hidden behind a picture, even after the image is gone our subconscious maintains an after image of the message and subconscious then acts in a similar way as the subliminal message in the picture suggests. Some also believes that subliminal messages in pictures can also have a positive effect for example it can also help to achieve a goal i.e. if you repeatedly look at a at your goal hidden as a subliminal message in a visual your subconscious will let go of self-beliefs and replace it with your goal.

These days subliminal messages are very much popular in music industry. Subliminal messages in music have been given a name of 'Backward Messages' or more commonly 'Backward Masking'. It is very easy to record backward messages on existing sounds or subliminal messages in music with the help of the computer on simply a click of mouse. An interesting thing about subliminal messages in music is that they can easily be disguised with other natural or unnatural form of sounds such as blowing wind, traffic noise, rain falling or even water crashing. Since subliminal messages in music have been discovered many controversial examples can be found.

In the late 60's a Beatles album was supposedly contained one example of a subliminal messages in music, a suggestion that Paul McCartney had died. The controversy raged extensively when some religious groups claimed that Satan was possessing the singers and causing them to insert subliminal messages in music.Another popular example of subliminal messages in music is the popular song Stairway to Heaven" by Led Zeppelin. This song contained not one but many subliminal messages. "Play backwards. Hear words sung", is the message you hear at the very end of the song. Amazingly, if you play the song backward you will find many satanic related messages. For example, somewhere in the middle of the song it says, "It's my sweet Satan. The one whose little path would make me sad whose power is fake."

Subliminal message in music are mostly popular amongst rock and electronic bands. There are many thousands of albums containing subliminal messages. Some bands do this through hidden means while some of them do it openly. Pitcher Shifter, known for incorporating technology in their music, has been openly making use of subliminal messages in their music for years. In their album Infotainment released in 1996 they included two tracks and went as far as to include a warning message at the start of its first track that a subliminal message is about to be played.

Another interesting example of subliminal messages in picture is dated back to year 1988 when a subliminal picture of French president before his re-election was mixed with the title sequence of French national television daily news show for several consecutive days.In a recent case a McDonald's logo appeared at one point during Food Network's series Iron Chef America. It lead to many claims that it was an instance of subliminal messages in pictures although Food Network claimed otherwise.

Subliminal messages in music do not necessarily need to be all bad. If one was to listen to a subliminal message in music designed to help them lose weight, studies indicate that they would, more than likely, be able to lose weight dramatically. Utilizing subliminal messages in music has not been studied long enough to determine their effectiveness, but should they prove to be effective, they can shave years off of your own personal change, whether you want more confidence, to lose weight, or to quit smoking.